Mobile Websites provide small businesses the advantage to be found by consumers who regularly use their phones to find and act on information. Today there are 5.3 billion mobile subscribers (that's 77 percent of the world population - July 2011 Google statistics) and about 3 times less desktop and laptop computers users. Mobile search is heavily used to find a wide variety of information and to navigate the Mobile Internet. 82% of smartphone users notice mobile ads. 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping. 24% recommended a brand or product to others as a result of a smartphone search.

An optimized Mobile Website is one of the best Internet Marketing strategy at this time and is critical for a small business.